Online marketing tools help small business owners save their time and promote business on the internet. There are a lot of free digital marketing tools that you can’t miss. A small business can’t afford as many premium tools to optimize their business.
Thanks to free marketing online tools, there are many 100% free options and limited timed free services available for you.
In this guide, we will showcase 20 best free online marketing tools for small business owners. They can earn advantages using these tools for their online marketing strategy.
The Best Free Digital Marketing Tools in 2020
1. Google Analytics
Google Analytics is the best free tool you should use on your website. You can add Google Analytics code just a few clicks, and then you will see your website performance. With Analytics tool, you have the ability to track every action by each visitor of your site.
Trello is a free web-based project management application. You can use it for content marketing because it’s an easy way to organize and manage your multiple content ideas.
The free account offers all of the features to do content management process. If you have a project team, you are able to put all the information and tasks in one collaboration location. So, you don’t use emails and team meeting for every action and it helps to increase the productivity of your workflow.
3. Google Trends
Analyzing marketing trend is one of the key factors for success in business. Google Trends shows how often a particular keyword type in the search engine and the latest trending topics near your business area or total search-volume across various regions of the world.
Many online marketers use Google Trends for taking the right decision to create ad campaigns or do other marketing efforts. If you deep dive into this tool, you can use it more effectively. For example, there is a feature for analyzing two search term trends, so you can examine how many people search your competitor’s products.
Putting visual images in your blog post is more appealing and gives eager to read all text in the article. Canva is one of the best free digital marketing tools to create custom graphics for blog posts or sharing images on social media.
SurveyMonkey is a free online survey tool that enables to create custom online surveys and polls with real-time results tracking.
The customers’ satisfaction survey is crucial for any form of business. The online survey helps your brand sustain in the marketing trend and it leads to your company right path. SurveyMonkey is the right platform for small business starts, but the free plan only allows 10 questions per survey.
MailChimp is a free email marketing tool. It offers free service if you have 2,000 or fewer subscribers. But, you can only send up to 12,000 emails per month with the free plan. You want to good alternative email collecting software with cheap price, and there some platform out there.
7. Yoast SEO
Hiring an SEO consultant is a costly option. When it comes WordPress on-page SEO technique, Yoast SEO plugin does most things for free. Yoast SEO is one of the essential WordPress plugins you should install on your WordPress site. You want to optimize business website for in your local community, there is best premium Local SEO plugin, but it’s worth to target local clients.
Buffer is the best social media management platform. You can easy way to schedule posts, track the performance of your content, and manage all your accounts in one place.
9. Google Alerts
Google Alerts is a free tool to follow any topic you are interested in. This is one of the best free business tools to start with any online marketing strategy.
For example, you want to be notified every time topic like “marketing tips” or competitors or brand name like “Excel” is mentioned in news, blogs, videos, social media or even books.
Grammarly is a free spelling and grammar checker tool. This tool automatically checks anything you write or publish in an Internet browser.
Renderforest is a platform which allows you to create a logo and video for your business. It helps you to build an effective business strategy by providing you with all the necessary branding tools. The whole process of making videos and logos is fun and simple with Renderforest.
12. Title Generator
Creating catchy headlines for your article is very important because the good title will easily attract audiences. You are looking to increase social share or CTR (Click through rate), first you need to write excellent headlines for your blog post or ad campaign.
If you are using Title Generator tool, you will get 700 headlines ideas with a single click. Put your keyword in the search box, then click the “Get headlines” button, you will get amazing title ideas for the article. Make sure your headline is grammatically correct.
Venngage is an infographic maker to create beautiful infographics marketing online. There are templates for a wide range of projects including infographics, reports, posters, promotions and social media images.
14. Google PageSpeed Insights
Google PageSpeed Insights tool show your website speed and also give suggestion to increase your site load fast. The faster website performs well on the SERPs page and gains ranking boost.
Keywordtool.io is a free keyword research tool and it is a good alternative for Google Keyword Planner. There are some other keyword research tools available with monthly search volume features, but most of them are paid version.
PlaceIt is free mockup generator that lets you create custom design promoting marketing campaigns.
17. Readability Test Tool
Readability Test is another essential content marketing online tool. Iit provides a quick and easy way to test the readability of your work. It is the most flexible readability software for assessing readability formulas.
Feedly is a news aggregator application for web browsers and mobile devices running iOS and Android. The content creator simply organizes web content in one place.
19. Answer the Public
Answer the Public is another best place to find keyword ideas from people questions for blog SEO. This free visual keyword research and content idea tool help content marketers to identify the best topics for content.
WeVideo is a free video editing platform for online marketers. Creating stunning videos can be costly for the business. WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.
21. Social Mention
Social Mention is a monitoring tool that lets you see the social media influence of your brand. Anyone mentioning your products on Twitter, Facebook or other social networks it will send a notification to your email or you can see on the dashboard. You can also monitor four major metrics such as strength, sentiment, passion, and reach.